WAVR Supports Chrysler & Canine Companions for Independence’s 'Give a Dog a Job' Campaign
Chrysler Brand Introduces PacifiPuppy Foley to Launch New Social Initiative in Partnership With Canine Companions for Independence’s 'Give a Dog a Job' Campaign
Chrysler brand is launching a new online social initiative in partnership with Canine Companions for Independence®, the largest non-profit organization for assistance dogs in the U.S. The initiative will help raise awareness and support for the training and placement of Canine Companions for Independence assistance dogs under the organization’s “Give a Dog a Job” campaign, a fundraising and awareness campaign that helps place them with adults, children and veterans with disabilities. Consumers will first meet Canine Companions puppy Foley, a Golden Retriever, Labrador cross (and the Chrysler brand’s first official PacifiPuppy!) on Monday, March 13, and follow him as he goes through his formal training with his recently assigned puppy raiser. Fans can engage with Foley with the #RaisingFoley and #FoleyFriday hashtags on Facebook, Twitter and Instagram.
“Through our partnership with Canine Companions for Independence, the Chrysler brand is able to help bring awareness to its ‘Give a Dog a Job’ program through our new online social initiative,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America. “As we follow Foley through his journey, fans will get a first-hand look at watching him grow and learn, from puppy training to becoming a fully trained assistance dog, and also gain an understanding of the huge amount of time and resources it takes to train these amazing dogs.”
“Our partnership with Chrysler Pacifica, BraunAbility and our 'Give a Dog a Job' campaign brings our mission, the stories of our remarkable graduates and the adventures of Canine Companions puppy Foley to a whole new audience across the country,” says Paul Mundell, CEO of Canine Companions for Independence. “We are deeply grateful for the commitment made to us by these two leaders in adapted vehicles. The upfitted Chrysler Pacifica provides greatly enhanced independence for people with disabilities, especially those who utilize wheelchairs.”
- Chrysler brand‘s new social initiative in partnership with Canine Companions for Independence® and its “Give a Dog a Job” campaign will help raise awareness and support to provide assistance dogs for children, veterans and adults with disabilities
- Fans can follow Canine Companions puppy Foley, tracking his growth and learning about the overall training journey from puppy to fully trained assistance dog, across the brand’s social channels, in addition to Chrysler.com.
- Fans can engage with Canine Companions puppy Foley with the #RaisingFoley and #FoleyFriday hashtags on Facebook, Twitter and Instagram beginning Monday, March 13
- Chrysler brand and BraunAbility recently joined forces to design a wheelchair-accessible Chrysler Pacifica minivan, providing the largest interior space as well as the widest door opening and side-entry ramp in the industry
Chrysler brand is launching a new online social initiative in partnership with Canine Companions for Independence®, the largest non-profit organization for assistance dogs in the U.S. The initiative will help raise awareness and support for the training and placement of Canine Companions for Independence assistance dogs under the organization’s “Give a Dog a Job” campaign, a fundraising and awareness campaign that helps place them with adults, children and veterans with disabilities. Consumers will first meet Canine Companions puppy Foley, a Golden Retriever, Labrador cross (and the Chrysler brand’s first official PacifiPuppy!) on Monday, March 13, and follow him as he goes through his formal training with his recently assigned puppy raiser. Fans can engage with Foley with the #RaisingFoley and #FoleyFriday hashtags on Facebook, Twitter and Instagram.
“Through our partnership with Canine Companions for Independence, the Chrysler brand is able to help bring awareness to its ‘Give a Dog a Job’ program through our new online social initiative,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America. “As we follow Foley through his journey, fans will get a first-hand look at watching him grow and learn, from puppy training to becoming a fully trained assistance dog, and also gain an understanding of the huge amount of time and resources it takes to train these amazing dogs.”
“Our partnership with Chrysler Pacifica, BraunAbility and our 'Give a Dog a Job' campaign brings our mission, the stories of our remarkable graduates and the adventures of Canine Companions puppy Foley to a whole new audience across the country,” says Paul Mundell, CEO of Canine Companions for Independence. “We are deeply grateful for the commitment made to us by these two leaders in adapted vehicles. The upfitted Chrysler Pacifica provides greatly enhanced independence for people with disabilities, especially those who utilize wheelchairs.”
Fans will be able to follow Foley (named in honor of actor Scott Foley, an ardent supporter of Canine Companions for Independence) as he starts his path in life to being matched with a person with a disability, including:
- Getting acclimated to the puppy raiser’s home, including new sights and sounds
- Grooming, cradling, playing with feet, ignoring food on the ground
- Celebrating important days like #NationalPuppyDay (March 23), Veterans Day (November 11), and Canine Companions National Graduation Days (May 5, August 4 and November 3)
- Learning early commands, including “shake,” tracking his growth (against a growth chart in the all-new 2017 Chrysler Pacifica minivan)
- Adventures to the park and play dates with other Canine Companions puppies
- Visits to the vet and vaccinations
- First field trips and learning basic commands at puppy class
Foley